MANGUSTEEN offers a complete range of tailor-made PR and Content Development services to companies and organizations from all around the world and from all sectors. From start-ups to larger established brands, we help all kinds of businesses reach out to target audiences and influencers in the MENA markets and boost their profile locally. Thanks to our small size, we combine flexibility with cost effectiveness to allow our clients obtain the maximum value out of their PR budgets and strategies at a local level.
INTEGRATED COMMUNICATION STRATEGY & IMPLEMENTATION
We provide a fully integrated and complete range of communications consultancy services, from Media Relations to Website Content through to Event Support, all designed to help businesses and organizations achieve the best possible ‘share of noise’ in the MENA markets. We can integrate and carry out such services as part of a long term ongoing communication strategy or execute them individually as one-off projects.
CONTENT DEVELOPMENT (STORYTELLING)
Public relations, at its core, is about storytelling. Writing is an essential part of telling that story—with good writing you can reach every single stakeholder.
The right content drives branding and lead generation in the most cost-effective manner possible because it uses social media and other inexpensive digital marketing channels. More than half of small businesses incorporated content marketing into their integrated marketing communications strategy in the past few years.
MEDIA RELATIONS
As Warren Buffet famously contended “it takes 20 years to build a reputation and five minutes to ruin it.” In the internet age we face challenges like fake news, a struggling publishing industry, and constantly changing mediums of communication. Reputation is your one constant; the thing you can rely on to meet these challenges.
With the media on your side, you can tend to your reputation like a garden. After all, everything is strengthened with an extra pair of hands. Like gardening, media relations is a long game. But if you begin planting seeds, you will reap the benefits for years to come.
DIGITAL COMMUNICATION
We use the latest in digital media messaging tactics to extend, support and initiate and measure marketing and public relations campaigns. We have strong relationships in the social media realm, and regularly work with bloggers and major influencers to build deep and lasting digital footprints. We can also help in creating and managing content for blogs, newsletters, social media profiles, branded content, and websites.
